McDonald's rolls out Extra Value Meals with seasonal items this fall

McDonald’s is rolling out a broad menu and pricing push this fall, lowering the cost of popular combo meals nationwide beginning in early September while reintroducing seasonal treats and debuting limited-time items and promotions through the month. The moves, the company said and industry reports confirmed, aim to sharpen McDonald’s value appeal as it heads into the busy autumn promotional season.

The centerpiece of the effort is a return to explicitly priced combo bundles, billed as Extra Value Meals, that will price eight core combos about 15 percent below the cost of buying items separately, according to reporting. The company will share the cost of the discount with franchisees that opt into the program, executives said, and plans hope to keep the reduced pricing in place into early 2026 if the program performs as expected. CEO Chris Kempczinski told investors on an Aug. 6 earnings call that customers judge value at the menu board and that some previously high double-digit combo prices had hurt perceptions.

The value push will coincide with a wave of seasonal and limited-time menu items. On Aug. 29 McDonald’s will begin serving its McCafé Pumpkin Spice Latte and an updated...