Mattel Unveils KPop Demon Hunters Doll Set for Preorder

Mattel has unveiled its first line of dolls based on Netflix's blockbuster animated film KPop Demon Hunters, with preorders for a three-pack set opening exclusively through Mattel Creations on November 12, 2025. The set, featuring the film's central characters Rumi, Mira, and Zoey in their finale outfits from the song "What It Sounds Like," is priced at $150 and is not expected to ship until October 2026.

The dolls depict the trio, known as the Huntrx, as KPop superstars who secretly battle demons. Each figure stands between 11 and 11.75 inches tall, with 11 points of articulation, rooted hair, soft goods clothing, and accessories including screen-accurate weapons: Rumi's saingeom sword, Zoey's sinkal dual blades, and Mira's woldo polearm. The package comes in a collector's box with a dust cover and certificate of authenticity. While produced by Mattel, the creators of Barbie, these are not part of the official Barbie line but are made to similar quality standards. Prototype images show Rumi with prominent demonic skin markings, which may incorporate a water-activated fading feature similar to some past Barbie designs, though final details could evolve before production.