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Martha Stewart Becomes Minority Owner of Swansea City

Published 23 December 2025

Martha Stewart, the 84-year-old American lifestyle entrepreneur and media personality, has become a minority owner of Swansea City, a Welsh soccer club competing in England's second-tier Championship league. The club announced the investment on Tuesday, following Stewart's attendance at Swansea's recent home match.

Stewart joined a growing list of high-profile minority investors in the club, including rapper Snoop Dogg and Croatian midfielder Luka Modric. Snoop Dogg, a 17-time Grammy nominee, invested in July, describing the opportunity as a connection to a "proud, working-class city and club" that embodies an underdog spirit. Modric, a six-time Champions League winner with Real Madrid, also joined that month with a reported stake of around 5 percent, where he is expected to assist with player recruitment and provide strategic advice.

The announcement highlighted Stewart's close friendship with Snoop Dogg. She attended Swansea's 2-1 victory over Wrexham on Friday at Swansea.com Stadium, a match that saw the home team rally from a goal down with a 91st-minute winner from Adam Idah. Wrexham, another Welsh club that has gained attention through celebrity ownership by actors Ryan...

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