Marks & Spencer opens refurbished Oxford Street flagship

Marks & Spencer has unveiled the final phase of its newly refurbished Pantheon flagship store on London's Oxford Street, positioning the 100,000-square-foot location as a blueprint for the future of its retail estate. The opening on Monday, July 13, 2026, completes a multi-phase renovation that began with a food hall last year and introduces a modernized shopping experience spanning fashion, home, and beauty across four floors.

The retailer is treating the Pantheon store as a research and development site, testing new layouts, technology, and services that may be rolled out to other locations nationwide. Key features include a made-to-order suit service in the menswear department, a dedicated beauty hall showcasing both M&S own-brand products and third-party brands like Sunday Riley and Clinique, and an expanded home department featuring a curated collection by interior designer Kelly Hoppen. The store also incorporates digital screens for outfit inspiration, curated playlists, bespoke scents, and redesigned product displays.

Chief Executive Stuart Machin described the store as a significant step in the company's transformation, stating it exemplifies the strategy to "protect...