Manchester United signs £20m Betway training kit deal

Manchester United has signed a multi-year training kit sponsorship deal with the British gambling company Betway, reportedly worth 20 million pounds per season. The agreement, announced on August 4, 2026, is believed to be the most lucrative training kit-only sponsorship in world football.

The deal fills a commercial gap left after the club’s previous partnership with blockchain platform Tezos concluded in June 2025. United subsequently played the entire 2025-26 season without a training kit sponsor. Club officials have indicated they deliberately waited until securing a return to the UEFA Champions League this season before pursuing a new agreement, believing it would strengthen their commercial position.

Betway’s branding will appear on the training wear of Manchester United’s men’s and women’s teams, starting with the 2026-27 season. The company will also become the club’s exclusive global betting partner, with its logo featured around Old Trafford and the Leigh Sports Village, and through supporter competitions.

The timing of the deal coincides with new Premier League regulations that prohibit gambling companies from appearing on the front of matchday shirts, a voluntary ban...