Lloyds to retire Halifax brand, shift accounts to 2027

Lloyds Banking Group will phase out the historic Halifax brand, moving millions of customer accounts to the Lloyds Bank name in a major consolidation of its retail business. The 173-year-old brand, a fixture on British high streets since its founding in 1853, will be retired over time, with the transition of branches and accounts set to occur throughout 2027.

The banking group announced that existing Halifax customers will gradually become Lloyds customers, but officials stressed the change will be managed to minimize disruption. Account numbers, sort codes, and debit cards will remain the same, and customers will not need to change their direct debits or standing orders. The company stated there will be no immediate action required from account holders.

Jas Singh, chief executive of consumer relationships at Lloyds Banking Group, said Halifax customers will keep the same app design and continue to see familiar staff in branches. He added that as Lloyds customers, they will gain access to products and services like Club Lloyds, Lloyds Premier, and Lloyds Rewards.

The decision simplifies the group's consumer banking operations in England, Wales, and Northern Ireland, where Lloyds...