Lions Partner with Eminem for Thanksgiving Halftime Production

The Detroit Lions have announced a multiyear partnership with rapper Eminem and his longtime manager Paul Rosenberg to oversee production of the team's annual Thanksgiving halftime show at Ford Field, granting the Detroit natives creative control through the 2027 NFL season.

Under the agreement, Eminem, whose real name is Marshall Mathers, and Rosenberg, co-founder of Shady Records, will serve as executive producers. They will consult on talent selection, artistic direction, and all aspects of the halftime performance, which is part of the Lions' Thanksgiving Classic presented by Ford and powered by Verizon. The Lions also enlisted Jesse Collins Entertainment, known for producing major events like the Super Bowl halftime show, to handle overall production duties.

The collaboration aims to infuse the event with Detroit's rich musical heritage while enhancing its appeal as a national spectacle. Rosenberg described the partnership as a personal milestone. "It's an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports," he said in a statement. "We look forward to putting together unforgettable shows featuring world-class artists for the...