LG denies reports of TV business sale to Hisense

LG Electronics has firmly denied reports that it is considering selling its television business to the Chinese manufacturer Hisense. The speculation originated from a now-removed report by South Korean outlet EBN, which claimed senior LG executives had traveled to Beijing for discussions about restructuring the TV division, including a potential sale.

A company spokesperson stated that the reports are completely baseless, speculative, and misleading. The original article was taken offline for administrative review, and LG has not issued an official press release on the matter.

The reports surfaced amid a significant shift in the global television market, where Chinese brands like Hisense and TCL have gained substantial market share through aggressive pricing. According to market research data cited in the reports, TCL and Hisense accounted for approximately 14% and 12.5% of global TV shipments last year, respectively. The combined share of TCL, Hisense, and Xiaomi is said to have surpassed that of Samsung and LG since 2024.

This competitive pressure comes as the TV industry contends with notoriously thin profit margins, often cited as being between 1% and 2%. LG’s media and...