LEGO and Daft Punk announce pyramid set partnership

LEGO and Daft Punk have announced a partnership that will bring the electronic music duo’s 2007 Alive tour pyramid stage to an official LEGO set, alongside plans for further products, content and brand experiences. The collaboration was introduced with a promotional film featuring LEGO minifigures of Thomas Bangalter and Guy-Manuel de Homem-Christo. In the video, the figures follow a holographic red brick through a landscape before arriving at a brick-built console. The film uses Daft Punk tracks “Voyager” and “Human After All”; the duo selected the music with LEGO’s team, according to the partnership announcement. The pyramid set is based on the stage design used during Daft Punk’s Alive tour in 2007. Its origins lie in a fan project by Patrick Harboun and his son, who submitted a LEGO model of the stage to the company’s Music to Our Ears challenge. The design won the competition in 2020 and later reached 10,000 supporters on the LEGO Ideas platform, according to LEGO. Harboun said the project began as a creative activity with his son during lockdown, driven by their shared interest in Daft Punk and LEGO. The planned set will advance from the fan submission into official...