Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

LeBron James Teases The Second Decision For Oct 7

Published 6 October 2025

Los Angeles Lakers forward LeBron James teased a major announcement Monday, posting a short video on social media that he labeled "The Second Decision" and scheduled for Tuesday, Oct. 7 at 12 p.m. Eastern. The clip shows James walking onto a basketball court and sitting across from an unidentified man in a setup that echoes his televised 2010 announcement, and the social media caption read, "The decision of all decisions. October 7th. 12pm EST."

The timing and staging of the teaser have prompted widespread speculation about the nature of the announcement. Some observers have suggested it could be a retirement declaration as James prepares to turn 41 in December and enters his 23rd NBA season. Others say it could be a business, media, or sponsorship reveal; the date coincides with a major online retail event and James has previously appeared in related advertising. His agent, Rich Paul, has previously framed the player’s future in terms of competitive goals, saying in June that James wants to compete for a championship and that the parties would evaluate what is best for him at this stage of his career. James has a no-trade clause in his contract and is reportedly on the final...

Now playing
0:00 / 0:00