LeBron James Launches YouTube Golf Channel

NBA all-time leading scorer LeBron James has launched a YouTube channel centered on golf, chronicling his journey as a relative newcomer to the sport. The channel, simply titled "LeBron James," went live on Saturday, August 15, 2026, with its debut video featuring a reunion of the 2016 Cleveland Cavaliers championship team.

The first episode follows James and former teammates Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson, and Channing Frye as they play golf at Castle Stuart Golf Links in Scotland. The gathering marked the 10th anniversary of the Cavaliers' historic NBA Finals comeback against the Golden State Warriors. According to a description of the episode, the trip combined golf, reminiscing, wine, and commentary. James stated he was looking forward to people seeing the first episode, which he described as "the trip of a lifetime with my teammates."

In messages about the launch, James explained his growing passion for the game. He noted that golf is "unbelievably challenging" but also provides an "escape" and a sense of calm while fulfilling his competitive drive. He estimated his current handicap to be in the 20s, emphasizing that he is not pretending to be a...