Lamborghini Cancels Electric Lanzador for Hybrid

Lamborghini has canceled plans for its first fully electric production vehicle, the Lanzador supercar, opting instead to develop a plug-in hybrid version amid low customer interest in battery-powered models. The decision, confirmed by Chairman and Chief Executive Stephan Winkelmann, follows the concept's unveiling in August 2023 and was finalized late last year after extensive market analysis and consultations with customers and dealers.

The Lanzador, a high-riding four-seater electric coupe originally slated for a 2028 or 2029 debut, was envisioned with electric motors on each axle, torque vectoring and rear-wheel steering to deliver high performance. However, Winkelmann stated that the project faced near-zero demand from Lamborghini's clientele, who prioritize the emotional experience tied to the brand's internal combustion engines. "EVs, in their current form, struggle to deliver this specific emotional connection," Winkelmann told The Sunday Times, pointing to the absence of engine noise as a key factor alienating potential buyers.

Instead of pursuing the all-electric model, Lamborghini will introduce a plug-in hybrid electric vehicle (PHEV) to complement its existing...