Kylie Jenner Unveils King Kylie Collection for 10th Anniversary

Kylie Jenner on Sunday unveiled a revival of her early social media persona, King Kylie, announcing a new Kylie Cosmetics collection that will be released on October 18. The 28 year old shared promotional videos and images on Instagram and Snapchat over the weekend that revisit the flamboyant look she popularized in her late teens and early 20s, and said the products will be sold via her website at midday Pacific time.

Jenner said the King Kylie Collection was prompted by fan requests and marked the 10th anniversary of Kylie Cosmetics, which she launched after promoting her lip looks on social media. "This King Kylie Collection is truly for you!!! Youre the reason my biggest cosmetic dreams came true, and I wouldnt be here 10 years later without your support," she wrote on Instagram, where she also posted throwback images and a carousel of new photos echoing the era's aesthetic.

The relaunch will include metallic lip glosses, a King Kylie eyeshadow palette and lip kits in four shades, with packaging that nods to Jenner's earlier looks, according to her posts. Promotion has leaned heavily on nostalgia: Jenner reposted a 2016 promotional clip from her early gloss launch, shared a...