Kris Jenner Becomes Good Luck Symbol on Chinese Social Media

Kris Jenner, the influential matriarch of the Kardashian-Jenner family, has emerged as an unexpected symbol of good luck and success on Chinese social media platforms, where thousands of young users are adopting her image as profile pictures, wallpapers, and memes ahead of major life events.

The trend, which surged in popularity over the past few days, has captivated Generation Z audiences on sites like Weibo, RedNote, and Douyin, China's version of TikTok. Users are editing photos of Jenner to place her in various professional outfits, such as construction hard hats, medical gloves, or business attire, often pairing them with captions promoting wealth, ambition, and positive outcomes. Many change their profile pictures to her likeness before exams, job interviews, or other high-stakes decisions, viewing it as a playful ritual to manifest prosperity. The phenomenon blends humor with aspiration, reflecting a cultural appreciation for hard work amid academic and career pressures faced by young people.

TikTok creator Marcelo Wang, who has over a million followers and shares Mandarin phrases and cultural insights, first explained the trend in a video posted last Friday that has...