KPop Demon Hunters Becomes Netflix's Most-Watched Title in 91 Days

Netflix's animated feature KPop Demon Hunters ended its initial 91-day Netflix tracking window on Sept. 19 with 325.1 million views, a total that viewing trackers say makes it the most-watched title in the platform's history. The film, released on June 20, unseated several high-profile predecessors to become Netflix's top-performing release over the measurement period used by the streamer and its trackers.

The 325.1 million figure, reported by viewership trackers at the close of Netflix's 91-day measurement window, surpasses the previous all-time record held by Squid Game season 1, which logged 265.2 million views, and outpaced the platform's biggest films, including Red Notice. Netflix and industry trackers use different timing and counting methods, and earlier Netflix statements cited lower milestone totals, reflecting snapshots taken before the 91-day period concluded. Nielsen streaming ratings, which measure minutes watched on U.S. television sets only, provide a complementary picture: the movie reached the number one overall spot on Nielsen's weekly chart for the Aug. 25-31 period with 1.12 billion viewing minutes and marked its 11th consecutive week on the Nielsen top 10...