Kohli Tops India's Celebrity Brand Valuation for 2025 at $231.1M

Virat Kohli has been named India’s most valuable celebrity brand for 2025, with a valuation of about USD 231.1 million, according to Kroll’s Celebrity Brand Valuation report released this year. The former India captain’s ranking places him ahead of Bollywood and sporting stars as brands continue to prize endorsement reach and social media influence.

Kroll credited Kohli’s value to a combination of on-field legacy, sustained marketing appeal and extensive digital reach. The report noted he is the most followed Indian on Instagram with roughly 387 million followers and commands endorsement fees reported at about INR 10 to 11 crore per deal. Kohli’s endorsements span sectors including fashion, fintech, fitness, beverages and automobiles, and the report highlighted his entrepreneurial ventures and public image as factors that boost marketability beyond match performances.

Kohli’s USD 231.1 million valuation keeps him well ahead of fellow entertainers and athletes. Ranveer Singh was valued at about USD 170.7 million and Shah Rukh Khan at USD 145.7 million, while cricket legends Sachin Tendulkar and MS Dhoni were placed at roughly USD 112.2 million and USD 102.9 million respectively....