Klobuchar pushes No Fakes Act to curb deepfakes

Senator Amy Klobuchar is pressing Congress to pass new laws aimed at curb­ing the spread and impact of deepfake AI content, arguing that realistic AI-generated videos can travel the globe in moments while the truth lags behind. In a New York Times op-ed, she cited a viral deepfake in which her voice and image were manipulated to comment on Sydney Sweeney’s American Eagle jeans ad, noting that the footage looked and sounded convincingly real even as she insisted she had said nothing of the kind.

Klobuchar outlined a legislative response centered on the No Fakes Act, a bipartisan bill she co-sponsors, designed to give individuals the right to demand removal of deepfakes of their voice and likeness from social media platforms, with carveouts for speech protected by the First Amendment. The proposal would build on recent steps to regulate AI-generated content and is aligned with a broader Senate effort to empower platforms to address deceptive media more effectively. The No Fakes Act has bipartisan cosponsors, including senators from both parties, and complements the Take It Down Act, which Klobuchar notes was enacted earlier this year to address nonconsensual intimate imagery,...