KitchenAid Unveils Artisan Plus Stand Mixer

KitchenAid has unveiled the Artisan Plus Stand Mixer, marking the most significant upgrade to its iconic tilt-head model in nearly 70 years. The new appliance, available now for $599.99, introduces enhanced precision controls, improved visibility and a range of fresh color options designed to appeal to home bakers and cooks.

The Artisan Plus builds on the classic five-quart tilt-head design that has defined KitchenAid's stand mixers since the 1950s. Key enhancements include a continuously variable speed dial, allowing users to adjust settings smoothly between the traditional 11 presets. A quarter-turn knob on the control lever disengages the detents for fine-tuned speeds, while a dedicated half-speed "fold" setting gently incorporates delicate ingredients like berries or egg whites without overmixing. The soft start feature gradually ramps up speed to reduce splatter from powders such as flour or sugar.

Visibility receives a major boost with the first built-in LED bowl light for the brand's stand mixers. The light activates automatically when the mixer head is lowered and features a tuned color temperature to make ingredients appear more vibrant. It can also be toggled manually...