Kim Kardashian returns to blonde amid ongoing hair color evolution

Kim Kardashian revealed another dramatic hair shift on Friday, August 15, posting an Instagram selfie that shows her moving back into a blonde era after months of a dark brunette look. The SKIMS founder’s latest update captures her mid-transformation: dusty to ash-blonde locks with dark roots, half gathered into loose braids and a silver hair clip holding a section in place. The image, accompanied by the caption “about that time,” has sparked quick reactions from fans and fellow stylists, underscoring how closely her hair color has tracked the arc of her public appearances.

The post adds a new chapter to Kardashian’s long-running pattern of hair color experimentation. In recent years she has repeatedly cycled between light and dark tones, often using platinum or ash-blonde shades for major events and campaigns. She has worn platinum blonde for high-profile Met Galas in 2022 and 2024, most famously channeling Marilyn Monroe’s look with a slicked-back style when dressed in an iconic gown designed to evoke the Hollywood legend. The transformation for those moments required extensive time and planning, with insiders describing sessions that in some cases stretched well over a dozen...