Kia launches Sorento, India's first hybrid SUV

Kia has launched its Sorento SUV in India, marking the company's entry into the hybrid sports utility vehicle segment. The new model, assembled locally at Kia's manufacturing facility in Anantapur, Andhra Pradesh, is available with both hybrid and diesel powertrains, with prices starting at Rs 27.99 lakh ex-showroom. This launch signifies Kia India's first hybrid offering and introduces the Sorento as the first vehicle in its segment to feature real-time Generative AI capabilities. The Sorento is offered in both six and seven-seater configurations, catering to different customer needs. The Sorento features Kia's latest design language, including a prominent Tigernose grille with chrome surround and honeycomb detailing, complemented by vertically stacked LED headlamps with Y-shaped daytime running lights. The SUV's profile is characterized by a tall, upright stance, 19-inch dual-tone alloy wheels, black cladding around the wheel arches, and roof rails. Inside, customers can choose between grey-black or beige-black cabin themes, with options for tan leatherette seats. The dashboard is dominated by two 12.