Kai Cenat becomes first Twitch creator to surpass 1 million subs

Streamer Kai Cenat reached a milestone on Sunday, September 28, 2025, becoming the first Twitch creator to surpass one million active subscribers during the final days of his monthlong Mafiathon 3 broadcast. The milestone capped a continuous streaming event that began on September 1 and featured nonstop programming, celebrity guests and large-scale gift subscriptions that pushed Cenat’s subscriber count past the seven-figure mark.

Cenat’s campaign to reach one million subs relied on the subathon format, in which paid subscriptions extend stream time and incentivize viewers to keep subscriptions active. The event drew appearances from high-profile entertainers, including Kim Kardashian, Mariah Carey, Snoop Dogg and the band Linkin Park, which performed a short set on the stream. Snoop Dogg’s contribution of tens of thousands of gifted subscriptions and additional bulk gifts from brands and sponsors were cited as key factors in accelerating the total. Twitch highlighted the achievement on its official social channel, recapping moments from the still-running broadcast.

Cenat, who has nearly 20 million followers on the platform, celebrated the milestone on his social account,...