Josie Gibson to Host ITV Decluttering Series April 13

Josie Gibson, the This Morning presenter and Big Brother winner, will host a new ITV series launching on April 13, where she leads surprise decluttering missions in family homes across the UK to help owners value and potentially sell their unused possessions. The six-part program, How To Clean Up For Cash, airs on ITV1, ITVX, STV, and STV Player, and coincides with Gibson's own shift to a simpler lifestyle, as she resides in a caravan with her seven-year-old son, Reggie, during renovations on her Somerset home.

In the series, produced by MultiStory Media and Vintage Cash Cow, Gibson teams up with antiques expert Dan Hatfield and declutter specialist Jacqueline McLeod. The team has 48 hours to secretly enter participants' homes while distracting them with a fake television shoot. They box up clutter, appraise items for sale, and present the owners with a choice upon their return: keep the belongings or accept the cash offer. ITV estimates that UK homes hold 32 billion pounds worth of unused items, with over 60 percent of people frustrated by others' clutter. The show targets families where one member's possessions overwhelm the space, aiming to reveal hidden values and spark...