Jason Luv TKOs Adam22 in Brand Risk 12 Main Event

In Miami, Florida, on Friday, January 23, 2026, adult film actor and influencer Jason Luv defeated podcaster Adam22 in the main event of Adin Ross's Brand Risk 12 boxing card, securing a technical knockout in the first round after just over a minute of action.

The bout, held at a venue streamed live on Adin Ross's platform, stemmed from a three-year feud between the two men. The conflict originated in 2023 when Luv filmed two consensual intimate scenes with Adam22's wife, Lena The Plug, marking the first time she had worked with another male performer on camera since their marriage. The videos generated significant online attention and substantial revenue, which Adam22 described as creating "generational wealth" for those involved. However, the collaboration led to public backlash against Adam22, prompting him to blacklist Luv from future projects with his wife. Tensions escalated through social media exchanges, including Luv posting provocative images and Adam22 responding with threats of a knockout.

Lena The Plug added an unusual element to the evening by serving as a ring girl, entering the ring in a cropped top and pants to display the round card before the fight began. She...