ITV in talks to revive X Factor with modern revamp

The X Factor, the British singing competition that launched global acts like One Direction and Leona Lewis, is reportedly set for a return to ITV with a significant revamp aimed at a new generation of viewers. Sources indicate the network is in discussions to revive the show, which last aired in 2018 with its final spinoff series concluding in 2019, as part of a strategy to bolster its weekend entertainment lineup.

The potential comeback comes nearly seven years after the original format was shelved due to declining ratings. At its peak, the show attracted audiences of nearly 20 million viewers and became a cultural phenomenon, creating stars from both its contestants and its panel of judges, which at various times included Simon Cowell, Sharon Osbourne, Louis Walsh, and Cheryl. However, by its final series, viewership had waned significantly.

According to reports, the revived series would undergo a major overhaul. Insiders suggest ITV is planning a "modern makeover" to appeal to the social media generation, potentially featuring a younger, fresher judging panel. While original creator and head judge Simon Cowell, 66, is expected to be involved, his role may shift to a...