IPL value falls second year amid ad ban and rights consolidation

A report published on October 15, 2025, found that the Indian Premier League's valuation fell for a second consecutive year, declining to INR 76,100 crore (about US$8.8 billion) in 2025 from INR 82,700 crore (US$9.9 billion) in 2024 and a peak of INR 92,500 crore (US$11.2 billion) in 2023. Consulting firm DP Advisory said the 16,400 crore decline over two years reflects a structural reset in the league's economics driven principally by a nationwide ban on real-money gaming advertising and by consolidation in the media market.

DP Advisory attributed much of the revenue loss to the Promotion and Regulation of Online Gaming Act, 2025, which prohibits advertising and sponsorship by real-money gaming companies. The report estimated that the measure removed roughly INR 1,500–2,000 crore a year in IPL sponsorship and advertising spend, prompting exits by major fantasy and gaming platforms and leaving gaps in front-of-shirt deals and digital ad inventories. At the same time, the firm said a 2024 consolidation of broadcast and streaming rights under a single platform, JioStar, reduced competitive intensity in media rights auctions and dampened the bidding pressure that had driven rapid...