Insta360 Launches Snap Magnetic Smartphone Accessory

Insta360, a leading maker of action cameras, launched the Snap on Tuesday, a compact magnetic accessory that attaches to the back of compatible smartphones to enable high-quality selfies and videos using the device's superior rear cameras. Priced at $79.99 for the standard model and $89.99 for a version with an integrated ring light, the Snap is available immediately through Insta360's online store and Amazon, targeting content creators and everyday users frustrated by the limitations of front-facing cameras.

The accessory addresses a common challenge in mobile photography: while rear cameras on flagship phones often feature advanced sensors, such as 50-megapixel lenses and telephoto capabilities, they lack a built-in preview screen for self-framing. The Snap clips onto the phone via magnets, compatible with Apple's MagSafe on iPhone 15 and later models or a provided magnetic ring for other devices. It connects through a short USB-C cable to the phone's charging port, mirroring the screen in real time with minimal lag of about 30 milliseconds, far lower than wireless alternatives that can suffer from connectivity issues.

At 3.5 inches, the Snap's touchscreen displays a...