INEOS Grenadiers Signs Netcompany Co-Sponsorship Deal

The INEOS Grenadiers cycling team announced a five-year co-title sponsorship deal with Danish AI technology firm Netcompany on Wednesday, renaming itself the Netcompany INEOS Cycling Team ahead of the 2026 Giro d'Italia. The partnership, described by team leaders as one of the most significant in professional cycling, includes new team kits and colors debuting at the Italian Grand Tour and integrates Netcompany's AI-driven Pulse platform into the team's operations.

The agreement secures Pulse licenses for the full term, embedding the platform across riders, staff, and races to unify data from sources such as power meters, physiology, nutrition, and logistics. Pulse, already deployed at sites including Heathrow and Munich airports and for the UK's HM Revenue and Customs, processes raw data into real-time insights for collaborative decision-making in training, racing, and recovery. Team principal Dave Brailsford said, "Our sport is a human endeavour, where decisions in training, racing and recovery make the difference every day. We have no shortage of data, the real challenge is turning it into simple, practical actions and delivering them consistently. With Netcompany, we can do...