Indonesia OJK requires certification for crypto influencers

Indonesia's Financial Services Authority (OJK) has introduced a formal licensing regime requiring all financial influencers, including those promoting cryptocurrency, to obtain a special certification before publicly discussing investment products. The new rules, enacted under Regulation No. 6 of 2026 and announced on Wednesday, June 24, 2026, represent a significant step in the country's effort to regulate financial promotions on social media and protect consumers.

The regulation mandates that individuals providing financial advice or asset recommendations must hold a valid competency certification issued by the OJK, unless they are already covered by another professional licensing regime. It also imposes strict limits on what can be promoted: influencers may only recommend digital assets listed on authorized exchanges, and any service providers they endorse must be properly licensed.

A key component of the framework shifts legal accountability to regulated financial firms. Marketing campaigns involving influencers must now be conducted through these licensed businesses, which bear full responsibility for the accuracy and compliance of the promotional content. Furthermore, all...