Indian Brides Use Weight-Loss Injections Pre-Wedding

In urban India, a growing number of soon-to-be brides and grooms are turning to prescription weight-loss injections like Mounjaro and Wegovy to slim down quickly before their weddings, blending medical treatments with traditional pre-wedding preparations in cities such as Delhi and Mumbai.

Clinics and aesthetic centers have integrated these GLP-1 drugs into bridal packages that once centered on skincare and hair styling. For instance, New Delhi's Klarity Skin Clinic promotes a "Mounjaro bride" offering that includes guided nutrition, the injections and targeted workouts to help clients prepare for their big day. Eight doctors across major cities reported a surge in inquiries from prospective brides, with some grooms also seeking the treatments. Many specifically request Eli Lilly's Mounjaro, which entered India's market last year for diabetes and weight management and has outpaced rival Novo Nordisk's Wegovy in popularity.

The drugs work by mimicking hormones that slow digestion and suppress appetite, allowing users to feel full longer and reduce calorie intake. Treatment involves weekly self-administered injections, starting at low doses and adjusting based on tolerance. Costs...