Ilona Maher Leads USA at Women’s Rugby World Cup, Eyes Entertainment

Ilona Maher arrives at the Women’s Rugby World Cup as one of the sport’s most recognisable figures, a 29-year-old American who has helped push rugby’s profile beyond the confines of the pitch. The Paris Olympic bronze medalist, social media powerhouse, and former Dancing with the Stars contestant is also weighing a potential shift abroad from elite rugby to a broader entertainment career, including a possible run in professional wrestling. She will lead the United States when they face England in their opener in Sunderland, a match that matters for a team viewed as underdogs against a host nation on a long unbeaten run.

Maher’s influence extends well beyond her on-field performances. She has become a global ambassador for body positivity and women’s sport, attracting millions of followers across Instagram and TikTok by blending athletic achievement with candid, humorous posts and advocacy. Her marketability has already drawn attention from investors and brands, and she has built a parallel career as a lifestyle and wellness figure, including a role as a brand ambassador for Secret deodorant. In framing her own image, she has spoken openly about balancing performance with life...