IKEA UAE launches NFC mini bed to curb late-night phone use

IKEA has introduced a miniature, NFC enabled bed for smartphones in the United Arab Emirates as part of a campaign aimed at encouraging users to reduce late night screen time. The Phone Sleep Collection, launched this month by IKEA UAE, is a flatpacked, self assembled mini bed with wooden slats, bedding and an embedded near field communication chip that links with the IKEA app to record how long a phone remains undisturbed each night. Customers who log seven hours of uninterrupted phone rest for seven consecutive nights become eligible for an AED 100 shopping voucher.

IKEA UAE is offering the phone bed as a promotional item tied to in‑store purchases. Under the current campaign, customers who spend AED 750 or more on items from IKEA’s Complete Sleep Collection can receive the miniature bed. After placing a phone on the bed and tapping the notification from the IKEA app, the NFC tag timestamps the start of the rest period and the app tracks the duration in the background. iOS users must grant Motion & Fitness tracking permissions when prompted for the app to record rest time. If the phone is moved and the NFC connection breaks, that night’s session is not counted.