ICONIC London Restocks Sold-Out Skincare Debut

ICONIC London, a luxury beauty brand popular among celebrities including Beyoncé, Kim Kardashian, Hilary Duff and Olivia Attwood, has restocked its debut skincare product after it sold out within 48 hours of launch.

The Underglow Matcha Melting Cleansing Balm, the company's first foray into skincare, quickly depleted from both online and physical retail shelves following its recent release. The brand, long recognized for its glow-enhancing makeup lines favored by celebrities, influencers and makeup artists, attracted significant interest from beauty enthusiasts eager to extend its signature radiance approach to skincare routines.

The product functions as a multifunctional cleanser, marketed as a 10-in-1 formula that removes stubborn makeup, SPF and impurities while hydrating, brightening, nourishing and soothing the skin. Applied as a rich, buttery balm to dry skin, it transforms into an oil during massage and then into a milky emulsion with the addition of warm water, providing a spa-like cleansing experience. Key ingredients include ceramides to bolster the skin barrier, squalane and shea butter for softening and nourishment, vitamin E for conditioning, and matcha for its...