Ice Spice drops Baddie Baddie video during Fashion Week
Ice Spice released a new music video for her single Baddie Baddie on Oct. 15, showcasing the Bronx rapper amid New York and Paris Fashion Week settings and featuring cameos from supermodel Anok Yai and Olympic gold medalist Suni Lee. The video, which Ice co-directed with brothers George and Frederick Buford of the Evil Twins, was filmed during September’s fashion events and pairs runway imagery, backstage moments and street-level scenes as the artist moves between shows and social events.
The visual traces Ice Spice through a series of fashion-week vignettes: sitting in the back of a car at a show, signing autographs, walking sidewalks with her clique and posing in a Tiffany Blue hallway. It blends onstage and behind-the-scenes footage from New York Fashion Week with shots from Paris, including appearances at designer runway events. In several frames Ice adopts a range of hairstyles and a lighter pink tone, departing from the ginger look she has frequently worn.
Baddie Baddie uses a sample of M.I.A.'s Bad Girls and was produced by her longtime collaborator RiotUSA. The song’s lyrics name-check designers and reference the lifestyle and status tropes common to fashion-focused...