I'm a Celebrity Limits Consecutive Trials to Two for Series 25

ITV's long-running reality show "I'm a Celebrity... Get Me Out of Here!" has introduced a significant rule change for its 25th series, limiting contestants to no more than two consecutive Bushtucker Trials to promote fairer participation and prevent repeated targeting by viewers. The update, announced ahead of the season's launch on Sunday, November 16, at 9 p.m. on ITV1, aims to distribute challenges more evenly among the campmates during the first half of the competition, when public votes determine trial participants.

Under the new guidelines, if a celebrity completes two Bushtucker Trials in succession, they will be excluded from the subsequent public vote but become eligible again afterward. Producers implemented the change following feedback from past contestants and observations of viewer behavior, which has often led to the same individuals facing multiple grueling tasks involving heights, confined spaces, or repulsive foods like kangaroo anus or sheep brains. A show insider noted that the adjustment ensures "more contestants shine in the camp" and allows celebrities "more chances to get their personalities across," benefiting both participants and audiences seeking variety.