Honda ends Prologue EV sales, leaves US market without EV

Honda has discontinued its Prologue electric SUV, a decision that leaves the automaker without a fully electric vehicle for sale in the United States. The company confirmed on July 16 that sales of the Prologue will conclude later this year following the completion of the 2026 model year. The move marks a significant retreat from the electric vehicle market for Honda, which had previously announced ambitious EV plans.

The Prologue, which first went on sale in March 2024, was developed in partnership with General Motors and utilized GM's Ultium platform. It initially performed well, selling over 33,000 units in its debut year and nearly 40,000 in 2025, ranking among the top-selling non-Tesla EVs in the U.S. However, sales plummeted in 2026, dropping by approximately 48% to just 8,407 units in the first half of the year. Company officials and industry analysts attribute the sharp decline primarily to the expiration of the federal $7,500 EV tax credit, which significantly dampened consumer demand.

This decision follows a series of cancellations in Honda's electric portfolio. The Acura ZDX, a sibling vehicle also built on GM's platform, was discontinued in late 2025. Earlier this...