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Hollywood Publicist Nancy Seltzer Dies at 79

Published 30 January 2026

Nancy Seltzer, a prominent Hollywood publicist known for representing generations of entertainment stars, died Wednesday in Los Angeles. She was 79.

Seltzer's death, following a brief hospital stay, was announced Thursday on the official website of country music star Garth Brooks, one of her longtime clients. A cause of death was not disclosed by her family or representatives. Brooks described her as a close friend and professional who exemplified grace under pressure. "Public relations is the hardest job in show business," he wrote. "She always handled every situation with the utmost class."

Born in New York City, Seltzer began her career there before relocating to Los Angeles, where she established herself as a trusted figure in the industry. She founded Nancy Seltzer Associates, a boutique publicity firm with offices on both the East and West coasts. The company represented clients across film, music, theater and literature, focusing on protecting their interests while navigating media demands.

Throughout her decades-long career, Seltzer worked with an impressive array of talent. In music, her clients included Garth Brooks, Whitney Houston, opera singers Placido Domingo and...

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