Heroes Streams Surge After Stranger Things Finale

David Bowie's 1977 classic "Heroes" experienced a dramatic surge in streaming popularity following its use in the finale of Netflix's "Stranger Things," which aired on December 31. The song, featured over the end credits of the series' fifth and final season, saw daily streams increase by nearly 500 percent in the immediate aftermath, according to Luminate data.

Over the previous five months, "Heroes" had averaged about 94,000 digital streams per day across platforms. That number jumped sharply after the episode's release, reaching approximately 342,000 streams on January 1, 456,000 on January 2, and 470,000 on January 3. This represented a 3.6- to fivefold increase over the typical daily average, highlighting the finale's immediate impact on listener interest.

The choice of "Heroes" for the closing sequence stemmed from a suggestion by actor Joe Keery, who portrays Steve Harrington in the show. In an interview with Netflix's Tudum, co-creator Ross Duffer explained the decision. "It was actually Joe Keery who suggested that we do the Bowie version," Duffer said. "Once Joe said that, we immediately knew that was the right song to end the show on because it is, in some ways, an...