HBO Max launches AI-driven Shorts feed for US testers

Warner Bros. Discovery announced on Tuesday, July 28, 2026, that HBO Max is introducing two new AI-powered features designed to help mobile users discover content. The features, a vertical short-form video feed called HBO Max Shorts and a conversational search tool named Ask HBO Max, are currently in a limited testing phase with select users in the United States.

The Shorts feature presents a scrollable, vertical feed of trailers, clips, and bonus content derived from the platform's existing library, similar in format to popular social media apps. The clips are customized to individual users based on their watch history. If a user finds a clip interesting, they can immediately begin watching the full title or add it to their My List directly from the feed. The company emphasized that the feature is not for original short-form content but is intended to drive viewers toward its long-form programming.

An in-house AI tool assists human editors in creating these clips by analyzing scene-level metadata across thousands of hours of content to identify compelling scenes for discovery. "We're thrilled to launch this application of AI to accelerate the creation of these clips and look...