Hasbro Discloses Network Breach, Cites Potential Delays

Hasbro, the American toy and entertainment company known for brands including Transformers, Monopoly, Peppa Pig, and Dungeons & Dragons, disclosed that it detected unauthorized access to its network on March 28, prompting the company to take certain systems offline and warning of potential delays in product orders and shipping.

The intrusion was revealed in a filing with the U.S. Securities and Exchange Commission on Wednesday, as required for publicly traded companies facing material cybersecurity incidents. Hasbro, which employs more than 5,000 people worldwide and reported $4.7 billion in revenue for 2025, activated its incident response protocols immediately upon detection. The company has engaged third-party cybersecurity professionals to assist in the ongoing investigation, which aims to determine the full scope of the breach and review any potentially affected data.

Spokesperson Andrea Snyder stated that Hasbro "had taken swift action to protect our systems and data." While the filing did not specify the nature of the attack or whether attackers had made contact, it noted that containment measures included shutting down parts of the infrastructure. Portions of Hasbro's...