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Hailey Bieber shifts from streetwear to glam for Chase Reserve

Published 27 September 2025

Hailey Bieber showcased a string of contrasting looks in Los Angeles this week, moving from relaxed streetwear to high-glam eveningwear as she balanced family time and brand commitments. Photographers and social posts captured the model and entrepreneur leaving a clothing brand office, taking part in a family photoshoot and attending events tied to a new Chase Reserve campaign between Sept. 21 and Sept. 26, according to images and social media content shared by her husband.

On Sept. 21 Bieber was photographed leaving the Los Angeles headquarters of SKYLRK, the new clothing label her husband launched and in which she has been involved, wearing an oversized vintage Tommy Hilfiger T-shirt and sporty Nike sneakers rather than her usual fitted tees, leather jackets and loafers. Observers pointed out the departure from her typical fall uniform of black trousers, a fitted top and structured outerwear; the oversized shirt read more like a dress and the navy and gray sneakers featured a bright orange swoosh and an outdoors-inspired silhouette reminiscent of gorpcore designs, with similar styles currently out of stock on some retailers.

The next day Justin Bieber shared images from a...

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