Hailey Bieber Recreates Gisele Pose in VS Valentine's Campaign

Hailey Bieber starred in Victoria's Secret's new Valentine's Day campaign, recreating an iconic pose from supermodel Gisele Bündchen's 2001 advertisement while showcasing a lineup of romantic lingerie designs. The "A Very VS Valentines" collection, launched on January 7, features Bieber as the central figure, dubbed the "queen of hearts," alongside models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington. Photographed by Adrienne Raquel and styled by Gabriella Karefa-Johnson, the campaign highlights sheer, strappy pieces in shades of pink, red, black, and cream, timed for the upcoming holiday.

In one standout image, Bieber sits inside the open drawer of an antique wooden dresser, knees drawn up as she applies pink nail polish to her toes. She wears a sheer bra with black polka dots and lace overlay, paired with matching high-leg thong panties that peek over the drawer's edge. Her long brown hair is pulled into a sleek ponytail, and the setup includes perfume bottles and pale pink roses on the dresser top, mirroring Bündchen's original pose for the "Think Pink" fragrance. That 2001 catalog cover showed Bündchen in a similar position, dressed in a rose-pink bra and panties...