Gucci Plans AI Smart Glasses Launch with Google in 2027

Kering, the French luxury group that owns Gucci, plans to launch AI-powered smart glasses under the Gucci brand in partnership with Google in 2027, according to company CEO Luca de Meo.

De Meo shared the timeline during an interview on the sidelines of Kering's capital markets day in Florence, Italy, on April 16, 2026. The project builds on a partnership announced in May 2025 between Kering Eyewear and Google to develop smart glasses using the Android XR platform. Google has not commented on the details.

The collaboration aims to blend high-end fashion with emerging technology, positioning Gucci as one of the first major luxury brands to enter the AI eyewear market. It will compete directly with existing products like the Ray-Ban smart glasses, produced by EssilorLuxottica in partnership with Meta. Those glasses, which integrate audio and camera features, have become a benchmark in the category since their launch.

Google's broader push into smart glasses includes its upcoming Android XR offerings, expected to debut later this year with designs resembling Meta's models, featuring black plastic frames. The company has also partnered with eyewear brands Warby Parker and Gentle...