Greggs Launches Iced Matcha Drinks at £3 Each

Greggs, the popular British bakery chain, has introduced a new line of iced matcha drinks to its menu, aiming to bring the trendy beverage to a wider audience at an affordable price. The launch, which began on Thursday, February 5, features three varieties available nationwide for £3 each: the Iced Matcha Latte, Vanilla Iced Matcha Latte, and Strawberry Iced Matcha Latte. The standard Iced Matcha Latte contains 100 calories, positioning it as a lighter option alongside the chain's traditional pastries.

The drinks mark Greggs' entry into the growing matcha market, where premium competitors charge significantly more. At Starbucks, a similar iced matcha starts at £5.55, while Costa Coffee prices it from £4.85, Pret A Manger at about £4.40, and Blank Street Coffee around £3.90. Greggs' affordable pricing reflects its strategy to expand beverage choices without the high costs associated with upscale cafes. The new range is also available through the Greggs app for click-and-collect orders, enhancing convenience for customers.

A spokesperson for Greggs stated, "We're on a mission to offer our customers more choice and quality than ever before, without the premium price tag. By...