Greggs launches Chicken Roll nationwide

Greggs, the popular British bakery chain, is introducing a new chicken-based roll to its menu nationwide this week, completing what the company calls an "iconic roll trilogy" alongside its longstanding sausage roll and vegan option.

The Chicken Roll, featuring seasoned chicken wrapped in crisp, golden puff pastry, will go on sale Thursday at a price of 1.35 and contains 305 calories. Officials described it as a permanent addition designed to appeal to customers seeking variety in the chain's savory lineup. The product joins the traditional pork sausage roll and the plant-based vegan roll, which have been staples for years.

To mark the launch, Greggs is hosting a one-day popup event in London's Soho on Wednesday at 15 Bateman Street, running from 3:30 p.m. to 9 p.m. Entry operates on a first-come, first-served basis, with participants required to arrive in groups of three to align with the trilogy theme. Attendees will receive three complimentary rolls paired with a chicken-themed cocktail or mocktail.

A Greggs spokeswoman said, "They say the best things come in threes, and our iconic roll trilogy is no exception. We can't wait for our customers to experience the Chicken Roll as...