GoPro unveils Max2 360 camera with Lit Hero and Fluid Pro AI gimbal

GoPro unveiled a trio of products this month centered on a long‑awaited return to 360 video, an inexpensive new action camera and a smart gimbal, as the company seeks to broaden its product lineup while navigating fresh investor and data‑licensing opportunities. The centerpiece, the Max2 360 camera, was formally announced Sept. 23 with preorders available immediately and shipping set to begin Sept. 30. Two lower‑cost accessories, the Lit Hero action camera and the Fluid Pro AI gimbal, will follow in October.

The Max2 represents GoPro's reentry into 360 capture after its original Max in 2019. The company markets the camera as delivering "true 8K" 360 video with 10‑bit color, a 29‑megapixel 360 stills capability, six built‑in microphones, an Enduro 1,960mAh battery and built‑in GPS. GoPro also made the lenses user replaceable without tools and offers a high bitrate mode up to 300 Mbps via its experimental Labs firmware. The Max2 is priced at about $499.99 and, according to reviews and hands‑on testing, excels in daylight image quality and ease of editing through GoPro's Quik app, but struggles more in low light, can run warm during extended 8K recording and lacks onboard storage.