Googles 2025 Ads Report: 8.3 Billion Ads Blocked Worldwide

Google released its 2025 Ads Safety Report on Thursday, revealing that the company blocked or removed more than 8.3 billion policy-violating advertisements worldwide last year, with artificial intelligence models like Gemini playing a central role in proactive enforcement. The report, which covers actions taken across Google's advertising platforms, also detailed the suspension of 24.9 million advertiser accounts globally, including measures against scams that affected 602 million ads.

In India, Google's largest market by users, the company removed 483.7 million harmful ads and suspended 1.7 million advertiser accounts. These figures marked a significant increase in ad removals compared to the previous year, even as account suspensions declined, reflecting a more targeted approach to enforcement. Officials attributed the rise to evolving tactics by bad actors, who increasingly use generative AI to produce deceptive content at scale, such as impersonating trusted brands or promoting financial scams.

The top violations in India included trademark infringements, misleading financial services, copyright issues, misuse of personalization tools for targeted manipulation, and abuse of...