Google unveils Play Store revamp with You tab and AI gaming features

Google announced on Tuesday a sweeping overhaul of the Google Play store that introduces a deeply personalized You tab, new discovery tools and privacy controls, and a major expansion of its gaming features, including an in‑game AI assistant and the graduation of Google Play Games on PC out of beta. The company said the updates will begin rolling out this week in markets where the Play Points program is available and will expand to additional countries by Oct. 1.

At the center of the refresh is Play Games Sidekick, an overlay that will offer real‑time, in‑game assistance by connecting players to Google’s Gemini Live AI. Google said Sidekick can analyze what is on a player’s screen and deliver contextually tailored tips, walkthroughs and verbal guidance without forcing users to leave their games. The company said the feature will start with a limited set of titles for a group of users this year and expand more broadly in the coming months. Aurash Mahbod, head of Google Play Games, wrote in a blog post that Google DeepMind and Google Play have continued to collaborate to make Sidekick more helpful for gamers.

The gaming updates also create a unified Play Games profile that tracks...