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Google unveils Pixel 10 lineup with Tensor G5 and Gemini AI ecosystem

Published 28 August 2025

Google used its Made by Google event this month to roll out the Pixel 10 family and a slate of related services and software while signaling a broader push to fold more of its devices and home products into an AI-led ecosystem. The company introduced four Pixel 10 models powered by its new Tensor G5 chip, confirmed preorders for three phones that begin shipping August 28 with the foldable arriving in October, and unveiled new device and service initiatives designed to tie hardware, ondevice AI and subscriptions more tightly together.

The new phones keep a familiar Pixel silhouette but add several substantive changes, Google said. All models gain the Tensor G5, magnetic Qi2 charging with a new PixelSnap accessory line, and expanded Gemini AI features such as Magic Cue and camera tools that automate framing and editing. The Pixel 10 starts at 799, the Pixel 10 Pro at 999, the Pro XL at 1,199, and the Pixel 10 Pro Fold at 1,799; Google is offering trade-in bonuses and retailer gift-card promotions for early buyers. Google’s senior vice president for devices, Rick Osterloh, said the company expects AI to drive how people interact with phonesgoing beyond hardware design to reshape...

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