Google TV Freeplay Adds 10,000 On-Demand Titles, Expands Live Channels

Google TV Freeplay, the built-in, ad-supported streaming service on Google TV devices, has significantly expanded its content library with the addition of over 10,000 on-demand movies and TV shows. The update, which began rolling out on August 11, 2026, also increases the service's live channel lineup to more than 300, marking a major step in Google's effort to compete with established free streaming platforms.

The new on-demand catalog features titles from studios including A24 and Lionsgate, with films such as "Lady Bird" and shows like "Hells Kitchen" and "Seventeen Again" highlighted in the initial lineup. Google has stated that the library will be refreshed throughout the year. The live channel expansion adds networks like Bloomberg TV, Yahoo! Sports Network, The Martha Stewart Channel, and World of Love Island to the existing mix of news, sports, true crime, and reality programming.

This move brings Google TV Freeplay more in line with competitors like Tubi and The Roku Channel, which have long offered both live and on-demand content. While Tubi boasts over 40,000 on-demand titles and The Roku Channel offers more than 80,000 movies and episodes, Google's initial offering...