Google to Open First Store Abroad in Tokyo This Summer

Google will open its first physical retail store outside the United States this summer in Tokyo, marking a significant expansion of its hardware sales and support strategy. The new location will be situated on the first floor of the Tokyu Plaza Omokado shopping mall in the city's Omotesando district.

The store will function as a comprehensive hub for Google's consumer products. Shoppers will be able to see, try, and purchase a wide range of hardware, including Pixel smartphones, Nest smart home devices, Fitbit wearables, and various accessories. The company stated the location will also serve as a pickup point for orders placed through the Google Store Japan website.

Beyond sales, the outlet is designed to provide extensive customer service. Staff will offer troubleshooting assistance, help with initial device setup, and perform onsite repairs for products like Pixel phones. The company also plans for customers to experience the latest artificial intelligence technologies through the store, with workshops and guided sessions intended to demonstrate how Google's ecosystem functions in daily life.

This move represents a strategic shift for Google, which has historically relied on...